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With more than 20 teaspoons of sugar in one hit, new ad campaign shows heavy health cost of cheap frozen drinks

A cheeky, graphic counter-campaign taking on cheap frozen drink promotions like $1 Slurpees and Frozen Cokes has hit Victorian bus and tram stops to urge Australians to rethink their sugary drink.

Rather than tempt viewers with a frosty, frozen drink, the 鈥淒on鈥檛 Be Sucked In鈥� campaign from LiveLighter and Rethink Sugary Drink, an alliance of 18 leading health agencies, shows a person sipping on a large cup of bulging toxic fat.

Craig Sinclair, Chair of Cancer Council Australia鈥檚 Public Health Committee, said while this graphic advertisement isn鈥檛 easy to look at, it clearly illustrates the risks of drinking too many sugary drinks.

鈥淔rozen drinks in particular contain ridiculous amounts of added sugar 鈥� even more than a standard soft drink.鈥�

鈥淎 mega $3 Slurpee contains more than 20 teaspoons of sugar. That鈥檚 the same amount of sugar as nearly eight lemonade icy poles, and more than three times the maximum recommended by the World Health Organisation of six teaspoons a day.鈥�

鈥淎t this time of year it鈥檚 almost impossible to escape the enormous amount of advertising and promotions for frozen drink specials on TV, social media and public transport,鈥� Mr Sinclair said.

鈥淭hese cheap frozen drinks might seem refreshing on a hot day, but we want people to realise they could easily be sucking down an entire week鈥檚 worth of sugar in a single sitting.鈥�

A large frozen drink from most outlets costs just $1 鈥� a deal that major outlets like 7-Eleven, McDonald鈥檚, Hungry Jacks and KFC promote heavily.

campaign manager and dietitian Alison McAleese said drinking a large Slurpee every day this summer could result in nearly 2kg of weight gain in a year if these extra kilojoules aren鈥檛 burnt off.

鈥淭his summer, Aussies could be slurping their way towards weight gain, obesity and toxic fat, increasing their risk of 13 types of cancer, type 2 diabetes, heart and kidney disease, stroke and tooth decay,鈥� Ms McAleese said.

鈥淲hen nearly two thirds of Aussie adults and a third of kids are overweight or obese, it鈥檚 completely irresponsible for these companies to be actively promoting excessive consumption of drinks completely overloaded with sugar.

鈥淎nd while this campaign focuses on the weight-related health risks, we can鈥檛 ignore the fact that sugary drinks are also a leading cause of tooth decay in Australia, with nearly half of children aged 2鈥� 16 drinking soft drink every day.ii

鈥淲e鈥檙e hoping once people realise just how unhealthy these frozen drinks are, they consider looking to other options to cool off.

鈥淲ater is ideal, but even one lemonade icy pole, with 2.7tsp of sugar, is a far better option than a Slurpee or Frozen Coke.鈥�

Mr Sinclair said a health levy on sugary drinks is one of the policy tools needed to help address the growing impact of weight and diet-related health problems in Australia.

鈥淣ot only can a 20% health levy help deter people from these cheap and very unhealthy drinks, it will help recover some of the significant costs associated with obesity and the increasing burden this puts on our public health care system,鈥� he said.

FROZEN DRINKS: THE FACTS Product 鈥� highest to lowest by tsp sugar	Tsp sugar	No. of icy poles with same amount sugar	How much walking to burn one off
7-11 Slurpee: Cola or Raspberry, $3 Mega	20.4	7.6	1 hour
Hungry Jacks Frozen Coke: Jumbo	18.3	6.9	54min
Hungry Jacks Frozen Fanta: Mango flavour, Jumbo	18.3	6.9	54min
7-11 Slurpee: Cola or Raspberry , $2 Super	15.4	5.7	48min
McDonalds Frozen Coke: $1 large	14	5.2	45min
McDonalds Frozen Fanta: Orange, $1 large	13.5	5.1	42min
KFC Mountain Dew Freeze: $1	13.2	4.9	42min
KFC Solo Freeze: $1	11.9	4.4	39min
Hungry Jacks Frozen Coke: $1 large	11.5	4.3	31min
Hungry Jacks Frozen Fanta: Mango flavour, $1 large	11.5	4.3	31min
7-11 Slurpee: Cola or Raspberry, $1 large	11.2	4.2	38 min
KFC Pepsi Freeze: $1	10.1	3.8	30min

About LiveLighter

LiveLighter庐 is a public health education campaign encouraging Australian adults to lead healthier lives by changing what they eat and drink, and being more active. In Victoria, the campaign is delivered by Cancer Council Victoria and Heart Foundation Victoria. In Western Australia, LiveLighter is delivered by Heart Foundation WA and Cancer Council WA. For more healthy tips, recipes and advice visit .

About Rethink Sugary Drink

Rethink Sugary Drink is a partnership between the Apunipima Cape York Health Council, Australian Dental Association, Australian Dental and Oral Health Therapists鈥� Association, Cancer Council Australia, Dental Health Services Victoria, Dental Hygienists Association of Australia, 黑料网, Healthier Workplace WA, Kidney Health Australia, LiveLighter, The Mai Wiru Sugar Challenge Foundation, Nutrition Australia, Obesity Policy Coalition, Stroke Foundation, Parents鈥� Voice, the Victorian Aboriginal Community Controlled Health Organisation (VACCHO) and the YMCA to raise awareness of the amount of sugar in sugar-sweetened beverages and encourage Australians to reduce their consumption. Visit for more information.